HealthRankings data sets enable clients’ programmatic advertising campaign to target condition-based customer audiences and specialty-based physician audiences through chosen distribution points. The HIPAA-compliant, fully de-identified data sets offer convenient off-the-shelf solutions and customised audiences.
We help clients answer:
Our health data sets come from one of the largest integrated, curated, and de-identified health data repositories – IDV®
The process of building digital audiences:
Our approach to propensity scoring improves upon the results of the generalised approaches and addresses the concerns of marketers who have not seen the best results from some of the generalized approaches in market today.
Through a combination of socio-economic and healthcare utilisation data, and via machine learning and statistical modeling techniques, we have grouped individuals based on their propensity to have certain health characteristics.
All our scoring is conducted in accordance with NAI Code of Conduct and HIPAA. We focus on non-sensitive therapeutic categories and strive towards understanding the drivers of behavior.
HealthRankings segments receive more than twice the benchmark Click-Through Rates and higher number of clicks despite serving less than 50% impressions, compared to a competitor model.