In the era of patient-centred research and healthcare, clinical researchers are being asked to think beyond hypothesis testing, and to engage in sometimes difficult discussions about the meaningfulness of their trial results.

Regulators, payers, clinicians, and patient advocacy groups all want to understand how innovative products and treatments can change the course of disease, and how patients will experience and value these changes. Qualitative longitudinal research is a powerful tool for understanding the importance patients ascribe to the changes they experience. While there are established methods in place for conducting cross-sectional qualitative research, longitudinal qualitative research is a promising and innovative field for which specific methods are not yet well-defined. 

Register today for insights on how to design and conduct longitudinal qualitative research. Our experts will share knowledge from over six years of successfully designing and conducting longitudinal interviews in clinical trials. We will examine methodological choices in longitudinal qualitative research from interview guide design, to interviewing, to data analysis and reporting.

Attendees will learn:

  • The why, when, what and how of qualitative longitudinal research
  • Design of baseline and follow-up interview guides
  • Different types of qualitative longitudinal analysis
  • How to think critically about change over time, including considerations about the quantification of qualitative longitudinal change
  • Do’s and don’ts on communicating qualitative longitudinal results

Sally Lanar

Senior Outcomes Researcher, Global Health Economics and Outcomes Research, ICON

Sally has over five years of experience in patient-centered outcomes. Her expertise is in longitudinal qualitative research, qualitative research embedded in clinical trials, and the use of qualitative analysis software. She has worked on six projects with longitudinal interviews embedded in clinical trials. For each project, she has developed tailored approaches to interview guide development, interview conduct and interview analysis. She has conducted longitudinal interviews herself and led interview teams and analysis teams in this field.

Alexia Marrel

Lead Outcomes Researcher, Global Health Economics and Outcomes Research, ICON

Alexia has over 15 years of experience, with significant expertise in the management of international projects in the field of patient-centered outcomes. At ICON, she is responsible for the direction of patient reported outcomes (PRO) projects and proposals, with specialized interest in qualitative research, specifically in patient interviews within clinical trials, also known as mixed methods research. This work covers a wide range of disease areas, including several rare diseases. Alexia has also co-authored a number of manuscripts published in peer-reviewed journals, as well as delivered presentations at international scientific conferences.


This webinar will be particularly useful for cross-functional teams involved in clinical research, including executives, directors, and project leaders from pharma, and biotech involved in clinical research protocols development and clinical research conduct. Specific roles include:

  • Research and development
  • Clinical operations
  • Clinical science
  • Outcomes researchers
  • Regulatory
  • Pharmacovigilance
  • Medical affairs
  • Clinical trial planning and optimization
  • Outsourcing and procurement