Methods for collecting, analysing, and reporting patients' perceptions of change over time
This practice – longitudinal qualitative research – is an emerging science that can guide development efforts as well as inform communication strategies for treatments in any therapy area. For all its potential value, longitudinal qualitative research can be a complex undertaking, especially as the field is still establishing a set of best practices.
In this whitepaper we introduce the basic principles of sound longitudinal qualitative research and offer advice for sponsors considering such an approach as a way of ensuring that their development efforts are patient centric. Insights include: