Understanding the challenges for formulary decision makers and manufacturers
In the United States outcomes-based contracting (OBC) as a pricing model, has long been proposed as a measure to reward innovation, based on actual performance of treatments and interventions in patient populations. However, the perceived and actual challenges in implementation have prevented many innovative contracts from leaving the drafting table. Recently, the potential use of artificial intelligence (AI) to predict suitable outcomes for patients to mitigate potential challenges has been discussed.
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Get insights on how AI can help overcome the challenges in outcomes based pricing.